44 LABEL FASHION SHOW
MILAN
The creative idea of the fashion show arises from the brand's DNA, as 44 label group is a brand that originates from the culture of Berlin clubs, from which creative director and DJ Max Kobosil also hails, and all the fashion shows always want to take the viewer into that kind of world.
ON TOUR, is the name of the collection whose clothes highlight the DJ life style outfit and also take inspiration from the technical clothing of all the people who work on these always-on-the-move tours.
The ramp of a car park was chosen as the location, whose natural shape gives a sense of continuous movement and dynamism, which are also key elements of the tours where one always moves from one place to another without stopping.
The position of the lights was designed to create imposing shadows on the walls of the ramp, but the central element of the whole set-up was the central square, where a large luminous logo 44 sculpture became the centre around which everything revolved and came to life.
Credits:
Creative Director: Max Kobosil
Art Director: Andrei Khashan
Stylist: Marc Goehring
Production & Set Design: Urban Production
Video Production: Videogang
Executive Producer: Leonardo Salerni
Hair: Franco Gobbi
Make-up: Patrick Glatthaar
Casting Director: Simo Bart Casting
Music: R Label Group
Link of the show
S | D | M
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