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DOM DOLLA'S MSG SHOW

MADISON SQUARE GARDEN - NEW YORK

Madison Square Garden is no stranger to historic performances — but few have transformed the venue with the level of vision and precision that Dom Dolla brought to his sold-out shows on March 7th and 8th. Over the course of two nights, the Australian electronic artist reimagined one of the world’s most iconic arenas, delivering not just a concert, but a fully immersive spatial and sensory experience for over 30,000 attendees.

At the heart of this performance was an ambitious set design strategy that merged club culture aesthetics with arena-scale spectacle. From the moment fans entered the venue, it was clear they were stepping into a space that had been meticulously engineered to feel different from the traditional MSG setup. Production design was led by Sam Tozer (Vision Factory), whose strikingly minimal yet powerful creative vision crafted a truly immersive and unforgettable experience.

The focal point of the stage was a towering, high-resolution vanish LED screen suspended above Dom Dolla’s booth. Acting as both a narrative device and a visual centerpiece, the screen displayed vivid, high-contrast visuals that responded fluidly to each beat drop and melodic shift. Surrounding it, a vast grid of beam lights — carefully placed both on stage and around the venue's perimeter — added layers of movement and texture, pulling the audience deeper into the experience.

Rather than relying solely on overhead rigging, the production introduced mobile lighting platforms and lateral lighting arrays along the arena’s footprint, allowing designers to frame the crowd in light and shadow from multiple angles. These lighting choices weren’t just decorative — they created kinetic energy that mirrored the music’s rhythm, transforming the venue into a club-like atmosphere rarely achieved in spaces of this size.

We had the opportunity to talk with Sam about it:

What about the design process, has it been all creatively linear from the beginning of there have been some design changes during the process?

We started working with Dom four years ago at Red Rocks, and we basically went through a natural evolution of design that step by step allowed us to refine the creation of his shows coming to this one.

The audience surrounded all the stage also behind the artist, it seems to be that the design key of the entire show was to bring a real club experience in an unconventional space, creating a site specific show experience, is it correct?

The concept feeling's direction by Dom and his team was to transform MSG into a club experience, and so I started to research it designing a space that was not too EDM but could have given this type of emotion to the audience.

The stage served as the physical centerpiece of the space, dominated by a DJ booth characterized by a huge table that referred to some Blade Runner’s vibes with a white perspex floor. In a space like MSG the aim was to make the dj booth visible from any point of view in order to attract the audience's attention.

The main scenic element was the 11 x 6 mt high-resolution vanish LED screen. Dom Dolla’s social media presence is as important as his live presence, and this allowed us to create a production design that allowed social media to be really prominent in it but at the same time to be relevant for the live experience. Not only that, the huge double face suspended screen has been really helpful also for underlining the 360° degree experience, above all for the audience right behind Dom.

What about the synchronization between songs and lights/visuals?

The system of synchronization has been programmed by the team that have dealt with lasers, lights and SFX. The DJ set was not premixed, 70% of the show was time coded and 30% was basked. In this way Dom was free to play and mixed what he wanted but at the same time every visual aspect of the show was coordinated, creating a unique and immersive experience.

These shows at MSG weren’t just milestones for Dom Dolla — they were a blueprint for how electronic music can fully embrace set design and visual production to elevate the concert experience. The attention to detail in lighting, spatial design, and narrative pacing exemplified how today’s artists and production teams are collaborating to turn live music into multidimensional art.

For set designers, lighting directors, and anyone working in the realm of live entertainment, Dom Dolla’s performance at MSG is a case study in what can happen when visionary artistry and production excellence collide.