EUROVISION SONG CONTEST

The 2023 event will be hosted by the UK in Liverpool on behalf of Ukraine this May. 

The notion of “millions of hearts beating as one”, and using music to transcend borders inspired the Eurovision 2023 broadcast identity and stage design. 

Superunion and Ukrainian studio Starlight Creative are responsible for the visual identity, while New York-based production design firm Yellow Studio led the stage design. 

As in Turin 2022, also in the next edition of the Eurovision Song Contest, the stage will make use of rotating elements in movement. This is the video backdrop, divided into rectangular LEDs, which in addition to opening up, will be able to move towards the public. 

The breaking element, on the other hand, is the green room which, compared to the last two years, has been made to retreat, thus allowing the inclusion of a large "fan zone" again which will be filled by the public. A clear sign of the end of the distancing and restrictions dictated by Covid. 

The broadcast identity draws on the notion of “millions of hearts beating as one”, according to the BBC. From the largest central heart, smaller hearts gradually decreasing in size emerge from both sides, creating a 3D effect. 

The colour palette was inspired by the Ukrainian and UK flags. Hearts appear in bright blue, navy and pink hues and are set against a yellow background. 

Superunion creative director Katherina Tudball says that the studio’s response to this year’s theme was influenced by research that showed that “human hearts synchronise to beat in unison” when experiencing live music together. 

Eurovision’s visual identity was designed to work alongside the contest’s new slogan: United by Music. 

Superunion’s executive creative director Stuart Radford says: “We are thrilled to create the 67th Eurovision Song Contest visual identity in partnership with Ukrainian agency Starlight and the BBC.” 

Startlight’s Olena Martynova adds: “For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity.” 

Yellow Studio designed the 220 sq m of staging to acknowledge the unique nature of this year’s contest, given that it is the first time since 1980 that it has not been hosted by the winning country. The architecture is meant to appear like “a wide hug that enfolds the Liverpool Arena”, according to Yellow Studio director Julio Himede. 

The studio’s design covers the whole arena floor, connecting the stage, performers, audience and greenroom as one structure,a big hug.