EUROVISION SONG CONTEST 2024

The stage of one of the most anticipated singing competitions in the world: the Eurovision Song Contest, has been unveiled, ahead of the grand final in Malmö, Sweden, on May 11th.  

Lighting and Screen Content designer Fredrik Stormby from Green Wall Designs and production designer Florian Wieder are the creative team helping to create, design, and deliver a large-scale and spectacular show to a global audience of over 160 million spectators. 

Ebba Adielsson, executive producer, said:

“It is with great pride that we present our vision of the stage and lighting design for the Eurovision Song Contest 2024. We have not seen anything like this before at Eurovision and the concept gives us endless opportunities to create unique spaces and expressions for both the competing artists and the opening and interval acts. Florian and Fredrik's creation is simply fantastic and it will be so much fun to see the end result!”

The stage and lighting design for the Eurovision Song Contest 2024 will focus on the audience more than ever. With the stage placed in the centre of the arena, viewers will experience a visually revolutionary concept. The unique 360-degree experience surrounds the audience and viewers in the Malmö Arena. The stage is placed in the middle of the audience and shaped like a cross. Movable LED cubes, LED floors, light, video, and stage technology will be able to create great variations in the arena. 

Florian Wieder, production designer, said:

“I am so happy to be part of the Eurovision family again! Putting together an exceptional show is a team effort and I'm proud to be part of a dream team of professionals – just the right constellation of people to come up with something different and new. We all have the same vision of what this show should be and how to take Eurovision to the next level, and for me Sweden is always a guarantor of good music and entertainment.”

The focal point of the design is a monumental installation - a "centerpiece" of video and light above the stage, where the lighting design is designed to embrace the artists and their performances. Together, these elements make it possible to create many unique looks for the various performances, thus bringing live and TV audiences closer to the action.

Co-founded by Fredrik Stormby, Green Wall Designs is one of the world’s leading creative studios renowned for crafting captivating visual experiences in live entertainment. Specializing in video, lighting, and scenic elements, the team has contributed to some of the most thrilling live productions in recent memory. Among Green Wall Designs' impressive portfolio within the past few years are projects such as Loreen's winning performance at the 2023 Eurovision Song Contest.

Following Loreen's victory at the 2023 Eurovision Song Contest in Liverpool, Sweden has the honour of hosting the Eurovision Song Contest for the third time in eleven years. The decision to retain ‘UNITED BY MUSIC’ as the official Eurovision slogan and Sweden’s robust music scene inspired the lighting and video design embodying a strong, conceptually clean, modern expression. This design not only flirts with modern music and tour production but also draws inspiration from the vibrant urban region around Öresund and Malmö as a city. For the Eurovision Song Contest 2024, Green Wall Designs will strive to execute the event exclusively using LED and laser light sources to achieve lower constant power consumption. The lighting design for the 2024 contest encompasses approximately 2000 light fixtures and 12 follow-spot systems.

SVT has assembled an elite team who bring a wealth of live experience to lead the production of this milestone event, including Executive Producer Ebba Adielsson & Christel Tholse Willers, Exec in Charge of Production Tobias Åberg, Executive Line Producer Johan Bernhagen, Show Producer Per Blankens, Contest Producer Christer Björkman, Head of Production David Wessén, Technical Show Director Ola Melzig, Associate Lighting Designer Mike Smith & Michael Straun, and Content Designer & Producer David Nordström and Line Producer Veronica Skogberg from Green Wall Designs. 

Fredrik Stormby, Co-founder and CEO of Green Wall Designs, said: 

“Green Wall Designs is honoured to be working with SVT as the Lighting and Screen Content Designer for The 68th Eurovision Song Contest in Malmo, Sweden. We are excited to deliver a spectacular show in our home country and for audiences across the world”. 

The 68th Eurovision Song Contest has the potential to be one of the most memorable Eurovision editions of the last few years.

ABOUT GREEN WALL DESIGNS 

Green Wall Designs, a creative studio based in Sweden, is renowned for crafting captivating visual experiences in the world of live entertainment. Specialising in video, lighting, and scenic elements, the team has contributed to some of the most thrilling live productions in recent memory. With over 15 years of experience as a studio, Green Wall Designs has evolved into a fully-fledged studio featuring a collaborative team who seamlessly brings their client's visions to life. Among Green Wall Designs' impressive portfolio are remarkable projects such as Loreen's winning performance at the 2023 Eurovision Song Contest, ABBA Voyage, Beyoncé's Renaissance Tour, and the Swedish Grammy Awards, to name a few.

https://greenwall.se  

ABOUT FLORIAN WIEDER 

Is based in Los Angeles and Munich. Over the past 30 years, he has developed the creative and visual concepts for several large-scale shows, concerts, tours, ceremonies, music and television productions worldwide. Florian has worked with artists such as Beyonce, Adele, Jennifer Lopez, Robbie Williams, U2, Lady Gaga, Rammstein. He was the designer and creative producer for seven MTV Video Music Awards (VMAs), 12 MTV Europe Music Awards (EMAs) and has developed the Eurovision Song Contest seven times since 2011. In 2022, he designed the opening ceremony for the FIFA World Cup in Qatar. For the MTV VMAs, he was awarded a Primetime Emmy/Best Production Design.

http://www.wiederdesign.com/