FENDI FW 2022/23

The protagonist of the first day of fashion shows at Milan Fashion Week was Fendi, who had set up a special luminous catwalk: the whole set, with a minimal caliber,was based on a large geometric source of light which somehow recalls the shape of the rose window of a cathedral, whose rays spread illuminating the catwalk and the clothes, playing in particular with a color palette studied in every detail, giving elegance, lightness and taste for the asymmetrical Fendi Fall/Winter 2023-24 collection designed by Kim Jones, which reinterpreted the sartorial classics in a lightened and glamorous version that plays on oblique cuts and clean silhouettes. 

The show was designed by Bureau Betak a production and content company, dedicated to the fields of luxury, fashion, beauty and art. A company known for its surreal imagination and characterized by a great deal of experimentation with tools and resources, while also securing access to some of the most exclusive locations for fashion shows, events and exhibitions. Bureau Betak expresses the identity of world famous brands with their own personalities using culture in all its forms and technological advances.