FORMULA 1 - 75th ANNIVERSARY

SPEED MEETS SPECTACLE

INSIDE FORMULA 1 ’S FIRST-EVER SEASON LAUNCH EVENT AT LONDON’S O2 ARENA

The groundbreaking world premiere event, staged for February 18, is being brought to life by STUFISH Entertainment Architects in collaboration with production partner 1826, alongside creative visionary Brian Burke and DX7 Design. Together, they craftes an unforgettableexperience that merged Formula 1 ’s signature speed with the thrill of live theatrical performance.

The event has been meticulously designed as a multi-sensory storytelling experience, with each reveal uniquely choreographed to build anticipation and excitement. Renowned for their visionarystage designs for global icons like Beyoncé, Madonna, The Rolling Stones, and Sabrina Carpenter, STUFISH has reimagined the stage as a long central runway extending into the crowd—evoking thehigh-speed straightaways of an F1 track. Towering above the stage has been the largest LED screen everused at The O2, stretching across the width of the venue. The screen serves a dual purpose -delivering cinematic visuals that build anticipation for each team’s segment.

Hidden beneath the main screen was a garage-style door, which opened to introduce each team’s driver for the 2025 season. In the centre of the stage, a mechanical lift system has been incorporated, capable of raising the cars eight metres high adding an element of vertical spectacle. Suspended above it all, a flying LED screen, embedded with dynamic lighting effects, moves fluidly throughout the night—serving as both a visual storytelling canvas and seamlessly lifting away toreveal the next team in an unforgettable sequence of reveals.

“At STUFISH, we are always looking for ways to push the boundaries of live entertainment, anddesigning the staging for the F1 launch was an exciting challenge—blending the theatricality of a liveshow with the raw energy of motorsport. With this production, we wanted to bring the thrill of theracetrack into the heart of The O2, immersing audiences from the instant the lights dim to the roar ofthe engines”

Ray Winkler

CEO and Design Director at STUFISH Entertainment Architects

“We’re always excited to get the call from F1 for one of their shows. They love pushing the boundaries and so do we. We’re lucky enough to have great creative partners, like STUFISH, BrianBurke Creative and DX7 and a great production team on this show and have thoroughly enjoyed producing what’s going to be the talked about event of 2025.”

Joe Sanchez

CEO of 1826

As the production partner for Formula 1’s 75th Anniversary season launch, 1826 played a pivotal rolein bringing the event to life, ensuring that the spectacle aligned with F1’s evolving vision. Known fortheir work with artists such as Tyler The Creator and Charli XCX, and brands such as the LADodgers, 1826 were tasked with bringing all aspects of the production together. Their mission was to orchestrate and execute a dynamic experience that blended motorsport with entertainment, catering to an ever-expanding and diverse fanbase.

Designed to extend beyond the racetrack, each team’s segment was designed as a fully immersiveexperience. Custom music, live performances, and curated video content transform each reveal into a compelling narrative—celebrating not just the cars, but the teams, their stories, and the passionatefans who drive the sport forward.

By transforming the unveiling of the ten cars into a pop-rock spectacle infused with the electrifying energy of a stadium concert, STUFISH and 1826 have redefined how motorsport is presented to the world. It’s a bold statement that Formula 1 is bigger, bolder, and more immersive than ever before.

The fusion of music and sport has become a defining trend, as fans increasingly seek festival-like experiences that go beyond the competition itself. From Formula 1 to the Super Bowl, major sporting events now incorporate world-class musical acts, recognising that music amplifies emotion enhances storytelling, and deepens fan engagement. As sports continue to attract younger, more diverse audiences, the integration of music helps create shared cultural moments that transcend the event, transforming it into a global spectacle.

Building on their groundbreaking collaboration, the Formula 1 Season Launch marks the second major F1 project for 1826 and STUFISH. Their partnership began in 2023, when they joined forces to create the Formula 1 Heineken Silver Las Vegas Grand Prix, transforming the event into a spectacular fusion of motorsport, entertainment, and theatrical production. By blending the high-speed adrenaline of F1 with immersive staging, cutting-edge visuals, and live performances, they redefined how the sport is experienced bringing the electrifying energy of Las Vegas to the global stage.