FRED AGAIN SHOW

Fred Again delivered an unforgettable performance at his first-ever stadium show at the Los Angeles Memorial Coliseum on June 14. This event marked a significant milestone for the British artist, who has rapidly ascended to stardom in the electronic music scene.

The setup for the show included multiple stages on the field. The event drew a sold-out crowd to the 77,500-capacity venue and was Fred’s largest show to date. The elaborate setup included more than six stages where Fred, alongside musicians Romy and Obongjayar, performed in various formations.

The mission was to recreate a sense of intimacy that characterized every single show from the beginning of Fred’s career.

Lucy Hickling, Fred’s creative director, didn’t want to lose this essence. She said at Rolling Stone’s mag:

”I think the thing that makes a Fred show, and always has made it so special, is that Jessie Ware and Romy Want to 'Lift You Up' With New Collab Jamie xx Reunites With the xx, Performs With Robyn at Glastonbury closeness that everyone has and everyone feels like they’re all in it together. I think it’s been such a quick journey that it would be such a shame to lose that feeling, especially so early on in the relativity of his entire career to come,” she says. “We worked with Human Person, who are a design team, who are amazing and so great and took on every idea that we had so well and made it even better each time.” 

Human Person, designed a memorable stage, capable of transforming and evolving in a wild mix of emotions. The intimacy told by Lucy was felt by the ring that not divided the stage but embraced the public. In fact, a major part of the stage design was the so-called moat, which encircled the field inside the venue and allowed each artist to engage with the entire crowd.

“Being able to ensure production was surrounding everyone, and everyone was able to feel part of the show as opposed to just watching the show, was important,” Hickling explains. “It’s all about being in the same room as the artist, and I think that people really crave that. People really crave being in the same room as an artist because we spend so much time staring at them on our phones or, especially during lockdown, which is when Fred’s thing started, you just didn’t get to experience anything. And then we built another stage as well, which mirrored the same design, and that’s where the more complex songs were played, and then obviously Fred did the MPC where he battled Tony and they used two opposite sides of the moat,” Hickling continues. “There were six spots that Fred performed in throughout as well as walking around the entire circumference of the stadium.”

A stage that enhance the genuine connection with Fred’s fans.

A brilliant stage with a magical sound design by Jamie Tinsley that added 21 cardioid speaker stacks halfway up, which Tinsley says would prevent an undesired fluttering sound effect. This was coupled with a doughnut shape of 68 triple 21-inch cardioid subs around the stage for even coverage throughout the venue, backed up by additional subs for the points furthest away. In this way the Fred’s soundclub effect was satisfied.

A great show made possible thanks to a team that allowed to create an intimate atmosphere in a magical open air location.