Loreen likened her set design to a giant hamburger, made from a giant overhead screen weighing 1.8 tons overall. “Tattoo” is a dark dance-pop track about holding on to the right love that came at the wrong time, which features lyrics like “I don't care about the pain, I'll walk through fire and through rain”. 

Loreen performed between LED screens that transported us to another world that is both natural and abstract, helping to isolate the singer by separating her from the audience and her surroundings, catapulting us even further into the singer's imagination. The set designer was Tobias Rylander. To set up the stage for Loreen's performance between 10 and 15 stage technicians and about two and a half minutes were needed, a time that is not only far beyond Eurovision times (about 90 seconds) but also risks of giving off too much smoke from the respective machine obscuring the performance, which happened during the final of the Melodifestivalen, where Loreen became practically invisible for a good part of the performance. One solution, to ensure a minimum of extra time to erect the heavy structures, was to have the country in question sing just after the commercial break. But at Eurovision 2023 there is also a problem of no less importance limited to the load on the ceiling. In fact, during the semi-finals and the final, it is not possible to hang or remove objects from the ceiling and if something has to be hung, it is done before the rehearsals and it then remains on the ceiling until the end of the broadcasts. To prevent all participating countries from demanding that heavy sets be hung from the ceiling of the stage, the organizers of Eurovision, the EBU and the BBC have drawn up guidelines and restrictions on the type of props and sets allowed during the competition, lines guides that had also reached SVT, the Swedish broadcaster.


@tobiasrylander @greenwalldesigns @jeanbaptistegroup @svt @melodifestivalen 

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