NEO by MATHAME
USHUAIA - DUBAI
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USHUAIA - DUBAI
ph: Henry Hwu
NEO by Mathame: A transcendental musical experience
Mathame: the Italian electronic dj producer duo (Matteo and Amedeo Giovanelli) acclaimed all over the world, has unveiled NEO, a groundbreaking 360-degree immersive show that merges sonic transcendence with monumental stagecraft. From Mount Etna to igniting the world’s most iconic stages in just a few years, Mathame with NEO extend their artistry into the physical realm, crafting a world where sound and space coalesce, more than just a concert, NEO is an audiovisual pilgrimage, one that envelops, elevates, and connects. Following its debut at Brooklyn Mirage, NEO captivated audiences at Medellín’s Ritvales, Chile, Argentina and ushered in the new year’s eve at Ushuaïa Dubai Harbour and is now continuing its journey with a lot of dates around the world.
The inspiration for NEO was sparked by a transformative journey through Japan. Immersed in the country’s spiritual traditions and ancient temples, the brothers deepened their quest for transcendence through music. Drawing on philosophies and rituals from the past, they envisioned NEO as a fusion of timelines, where ancient wisdom meets futuristic aesthetics. At its core, NEO embodies the evolution of man into AI, a poetic leap into a future yet to be imagined. The result is a performance that channels both human emotion and cosmic scale, offering audiences a gateway to something greater and a fundative, real and urgent question about our near future.
ph: Henry Hwu
ph: Henry Hwu
The Stage as deity
At the heart of the NEO experience is the towering cyber-shaman statue, an 8-meter-tall, 5-meter-deep machine-god in a meditative pose, exuding both power and serenity, elevated on a commanding pedestal that reinforces its presence as the focal point of the show. Behind it, a vast circular LED wall pulses with hypnotic visuals, synchronized precisely with Mathame’s enveloping soundscape, representing the ‘mind’ of NEO.
Flanking this central figure are four monumental structures that extend the stage’s sense of scale and immersion. Every element is designed with intention, forming an environment that feels sacred and otherworldly. The stage doesn’t just support the performance, it is the performance. It draws the crowd into a collective experience that borders on spirituality.
ph: Henry Hwu
ph: Henry Hwu
ph: Henry Hwu
Building the Future
What sets NEO apart is Mathame’s total creative control. Over three years, the duo assembled an in-house team to develop every aspect of the show, thanks to a great team coordinated by the talent and creative agency MHA together with other professionals.
This independence allowed them to maintain an uncompromising artistic vision, unfiltered by external production houses or commercial constraints. The result is a cohesive, immersive experience that’s as visually stunning as it is emotionally resonant.
NEO is more than a performance. A place where design, ritual, and sound converge. A space where audiences are not just observers, but participants in a shared transcendence.
CREDITS:
Mathame Neo: Ushuaia Dubai, New Year’s Eve
Show direction & Prod design: MHA
Creative direction: MHA, Hackt
Content direction: Hackt, Hokuto Atarashi
Lighting design: MHA, Guarda studio
Technical provider: studioaofficial
Project manager: Michael Vitrani
Management: Guillaume Thollet
Photo: Henry Hwu
Video direction: Alberto Garcia
ph: Henry Hwu
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